Chapter 10(5)?Managing and Pricing Deposit Services

Transaction (Payment or Demand) Deposits

An account used primarily to make payments for purchases
of goods and services

Define:

  • Making payment on behalf of customers
  • One of the oldest services
  • Provider is required to honor any withdrawals immediately
  • Hottest item in the transaction deposit field today appears to be the mobile check deposit
    • Designed principally for customers on the move, carrying camera-equipped smart phones

Types:

  • Noninterest-Bearing Demand Deposits
    • Interest was prohibited by Glass-Steagall Act
    • One of the most volatile and unpredictable sources of funds
    • Most deposits are held by business firms
  • Interest-Bearing Demand Deposits
    • Negotiable Orders of Withdrawal (NOW) 可转让支付命令账户
    • Money Market Deposit Account (MMDA) 货币市场存款账户
    • SuperNOW超级可转让支付命令账户
  • Mobile Apps: the hottest item in payment
    • PayPal, Alipay, WeChat Pay

Nontransaction (Savings or Thrift) Deposits

An account whose primary purpose is to encourage the bank customer to save rather than make payments

Characters:

  • Longer-Term
  • Higher Interest Rates Than Transaction Deposits
  • Generally Less Costly to Process and Manage

Types:

  • Passbook Savings Account
  • Statement Savings Deposit
  • Time Deposit (CD)
  • Retirement Savings Deposits

The Composition of Deposits

  • Bankers would generally prefer a high proportion of transaction deposits (including regular checking or demand accounts) and low-yielding time and savings deposits
  • These accounts are among the least expensive of all sources of funds and often include a substantial percentage of core deposits

The Ownership of Deposits

  • the private sector: individuals, partnerships, corporations
  • State and local governments
  • Central government
  • Foreign governments, businesses and individuals
  • Other banks
    • deposits due to banks and other depository institutions 同业 存款
    • deposits due from banks and other depository institutions 存放同业

P299 note

The Cost of Different Deposit Accounts

  • Explicit interest rate
  • Implicit interest rate: true cost of supplying fund-raising services-the service fees charged

Pricing Deposit-Related Services

Individual depository institution has little control over its prices in a financial marketplace that approaches perfect competition

  • It is the marketplace that ultimately sets prices.
  • Financial institutions are price takers, not price makers.
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