Boston Beer Co., founded in 1984, is the second largest producer of refined brewers in the United States and currently has a market capitalization of about $1800,000,000 . In the very beginning, the founder Jim Koch nearly smashed his own life twice. In the book Quench Your Own Thirst: Business Lessons Learned Over a Beer or Two he shared these two experiences, and expressed his attitude towards risk and entrepreneurship . At the age of 24, Koch, a law master at Harvard University, found that he had two ways to go ——doing? law? works or working in a big company in the future, none of which he wanted. At that time,he felt as if he was drifting in a swift river. There was no doubt that if he kept doing so,he would be smashed into the rapids after graduation. As a result, he chose to drop out. At the age of 35, Koch, tired of the business world, quit his job as an enterprise consultant at the Boston Consulting Firm, and founded the Boston Beer Company with family heirloom recipes and the money borrowed from relatives and friends. "Most of the risks are not risk," Koch said in the book. Doing what one loves is not the only reason to start a new life. If you do, you can find out what you love, or avoid getting too far away from your path." Koch believes that people should not always be keen on work and career issues. On the contrary, he firmly reckons that work is a part of life and identification, which could not be ignored.The most suitable work for you remains there, which worths exploring , and even spending several years to find it out. Take a risk and, if necessary, knock it all off and start over. After all, most of the risks are not risk. In addition, it is the biggest risk to waste life in order to do what they do not really like to do, and compromise again and again."
波士顿啤酒公司（Boston Beer Co.）创立于1984年，是美国第二大精酿啤酒生产商，目前市值约为18亿美元。创业前，创始人吉姆·科赫（Jim Koch）曾两次“砸毁”了自己的人生，他在《创业，先满足自己的渴望》（Quench Your Own Thirst: Business Lessons Learned Over a Beer or Two）一书中分享了这两次经历，并表达了自己对风险及创业的态度。24岁时，科赫在哈佛大学读法律硕士，他发现未来只有做法务和在大公司上班两条出路，这些都不是他想要的。那时的他觉得自己像在湍急的河里往下漂流，毕业之后就会被冲进激流里，于是选择了退学。35岁时，厌倦了商业世界的科赫，又辞掉了波士顿咨询公司的企业顾问一职，带着家里祖传的酿酒配方和亲友那里借来的钱，创立了波士顿啤酒公司?？坪赵谑橹兴担骸按蟛糠值姆缦斩疾皇欠缦?。做自己所爱的事，不是展开新生活的唯一理由。你这么做，还能找出自己到底爱的是什么，或着避免让你在不适合自己的轨道上走得太远?！笨坪杖衔?，人们不该在工作和职场问题上将就，“工作是人生与自我认同中不可轻视的一部分。适合你的工作就在那里，值得去多加探寻，甚至不惜花好几年去找出来。去冒点险，有必要的话，全部砸掉，然后重新开始。毕竟大部分的风险其实都不是风险，浪费生命去做自己不喜欢做的事，一次又一次妥协，才是最大的风险?！?/p>
